Providing online premium content and services at a cost, especially for professional learners, has been discussed. Yet, for this model to be successful, the value which is provided through these services should be clear and higher than its cost. The challenge is therefore to identify the most important needs to the professional learners who will be following our courses and develop corresponding services which are not (yet/enough) covered by the market. There is also the challenge of making this premium services compatible and complimentary to the free EIT Urban Mobility training which is also available, as well as a pricing challenge (a higher price will decrease demand and vice versa).
Do you agree with the statements above? Is this a significant need that requires our attention? What’s you view regarding the analysis?
We should here focus on trying to understand the nature of the problem, so please try to avoid discussing concrete solutions, even if it is difficult. Potential solutions will be discussed in the next step of the process.