Marketing of the Competence Hub

The EIT Urban Mobility Competence Hub serves a wide variety of organizations with urban mobility transformation related education and training. The main two groups of learners are expected in the mobility industry and city staff working with urban mobility.

The Competence Hub is developing a variety of training contents (short 3-4 minute online videos, small free online courses, MOOCs tailored to professionals, corporate blended-learning programmes) so it can empower these professionals, while adapting to their learning needs and busy schedules. Working with Europe’s leading universities and innovation ecosystem, the Competence Hub is capable of producing high-quality, state-of-the-art learning programmes. Nonetheless, it is important that both target learner audiences be made aware of the existence of the Competence Hub and of the value it can bring to them. In both cases, this is quite a challenge and initiatives are required to make this attractive opportunity known. The problem is that we are talking about a lot of different people/organisations around Europe, with different learning habits and a limited understanding of how much urban mobility lifelong learning could benefit them.

Do you agree with the statements above? Is this a significant need that requires our attention? Why is this difficult to achieve?

We should here focus on trying to understand the nature of the problem, so please try to avoid to discussion concrete solutions, even if it is difficult. Potential solutions will be discussed in the next step of the process.