The EIT Urban Mobility Competence Hub are to serve a wide variety of organizations with the urban mobility transformation related education and training. The main two groups of learners are expected in the mobility industry and city staff working with urban mobility. However, needs can be expected to differ quite a lot between different areas and segments. The needs can differ both regarding education areas or topics and how education is made and what methodologies to apply. If being better adjusting to specific needs the impact of education and training should be possible to increase.
State your view regarding the education and training needs within the here focused segment, urban mobility startups. Is there a significant and general need, not met today and that requires our attention? Why is this not met today?
We should here focus on trying to understand the nature of the need, so please try to avoid discussing concrete solutions, even if it is difficult. Potential solutions will be discussed in the next step of the process.
EIT Urban Mobility Academy Calls 
I belive the need for “learning leadership” is unusually important to Urban. There a so many great things that today can be done, but still very diffictult to “figure out” who is “responsible” for making it happen. And from my point of view that Q will never get an answer. Instead I think it comes down to “someone” taking the lead. And a least in theory: it actually can be “anyone”.
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Here are a couple of reflections based on this premise: Instead of dialing it up in terms of speed and service avaliability with Maas, personalisation of service and avaliability with new ways, wheels and worries – why not dial it down. I am talking about slowing down and envisioning the oximoronic peaceful tranquil reflexive and calm urban mobility together. The starting point of that ideation journey would be that the cities we live in make us better people
1) The individual’s and community’s health- mental, psychological and mobile development is in focus.
2) The ideas would take to the sky – litteraly and seek to explore how we can have airborne tranquiliy and mobility. Ideation requires education. Not only for the technology, AI or the techniques involved but for the ability to forsee a seemingly ridiculus, or rather fantastic future.
3) To know how to ideate and envision from that starting point with the absolut conviction that we will find both the techology and the business model to do this is an engaging start.
4) Lastly we could all need some training in co-creation capabilities in processes in which we should fail, learn fast and do better. Together. #innovation #education #training #leadership
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We’ve identied a critical need in investment readiness training, maybe an opportunity to bring in more business focused training?
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‘If being better adjusting to specific needs the impact of education and training should be possible to increase.’, this sounds nice because it follows the logic of personalised medicine. The other way around when potential participants understand better ‘What’s in it for me? (W.I.I.F.M.?) then they will be more likely to join the programme.
Next to the needs ‘education areas or topics and how education is made and what methodologies to apply’ it might be good to consider the environment or (learning) infrastructure (ecosystem i.e. incubator, accelerator, Uni, etc.) too.
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Given the above comments there does not seem to be enough substance for a separate call focus, even if there are some concrete and specific needs.
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